How to Make the Best of Google Ads

As a small business owner, reaching more customers online is probably high on your wish list.

How to Make the Best of Google Ads

New mobile apps to keep an eye on

Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.

  1. Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
  2. Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
  3. Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

What new social media mobile apps are available in 2022?

At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.

Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

Use new social media apps as marketing funnels

Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.

  • Eget velit tristique magna convallis orci pellentesque amet non aenean diam
  • Duis vitae a cras morbi  volutpat et nunc at accumsan ullamcorper enim
  • Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
  • Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone

Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas  dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.

Try out Twitter Spaces or Clubhouse on iPhone

Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.

As a small business owner, reaching more customers online is probably high on your wish list

Whether it’s a steady stream of new clients or improved awareness of your brand you seek, you’ll no doubt have identified that you need a slice of the online search action.

Google Ads – formerly known as Google AdWords – are a great way to do just that. These Pay Per Click (PPC) ads appear in Google search results and allow your business to jump straight to the top of the results page that’s served to your target market.

That is providing you’ve chosen the right keywords, got your website 100% ready and applied a sufficient budget.

Google Ads can be a great way to get in front of your customers, gain their attention and achieve sales. However, if they are not executed correctly, they can quickly burn through your marketing budget with few tangible results.

The key to making the best of Google Ads is to ensure that you:

1. Do your Google Ads homework

Google themselves provide tons of guidance to help you sculpt an effective campaign for your business. Finding the right balance between reach and relevance will involve playing with the exact and broad match settings. You’d probably prefer qualified leads, but you may also have expectations on volume, so exact matches may be unrealistic.

Look into the type of keywords that are likely to perform best for you. Transactional phrases tend to be the ones users enter when they want to go to a website to buy, sign up or register for something. So, you may want to consider these a priority over keywords used when the need is more formation (informational) or to find a specific company (navigational) simply.

The flexibility and functionality you have available to you with PPC even allows consideration of ‘negative keywords’ – an additional filter that will save you from receiving and paying for a high volume of irrelevant search queries. 

Before committing to any budget, test drive your chosen keywords on Google. Are the results you are served what you expected? If not, then your proposition could be an unlikely match for the audience gained by your Google Ads, and you may need to rethink your keywords completely.

2. Nail your target market research

Google help will help (hopefully!), but do make sure you have your own ‘ducks in a row’ before starting with Google Ads. You’ll be paying as soon as you start your campaign, and your budget will run out pretty fast if you’re not careful. 

The better you understand what your target market responds to, the better your chance of converting them - and nowhere is this truer than with PPC. Your proposition needs to be clear and compelling for them to click through, and they need to land on a page which reaffirms their decision. Therefore, your landing page needs to be 100% ready, as does your wider website, as they’re hopefully going to receive a whole lot of new traffic. If neither are ‘conversion-ready’, you may be wasting your money and losing valuable leads at the same time.

3. Keep on top of your campaign

Google Ads give quick results, so you don’t need to hang around long before you get an idea of whether your campaign is working, and, even better, ROI is easy to identify.  Of course, to make the most of the information, you need to check in regularly from day one.

You can make modifications quickly if the ROI you are achieving isn’t as good as you’d have liked. If you’ve split tested and have a clear winner, you can switch your budget to the copy or landing page which has provided the best conversion.

There’s a mantra here - Monitor, assess, tweak, repeat.

Google Ads can be a very profitable way to gain lots of new business. You can reach people when they’re looking for you, you can accurately set your geographic reach, and you can even target multiple audiences for the same product. The flexibility in parameters and the speed of results makes Google Ads a great way to test straplines for other marketing campaigns as well as for your PPC activity.

The cost of Google Ads varies, depending on several factors relating to the nature and competitiveness of your marketplace. Niche, less sought after keywords will cost far less than the big hitters that many businesses covet, so be as clever as you can be when deciding upon your perfect match. Whilst you may only pay a pound or two per ad, you’ll want to be buying enough clicks to give good visibility, so a monthly budget within the high hundreds or low thousands is probably the most common starting point.

We realise that the dynamic nature of Google Ads can be daunting, and that’s why at Greyhive, we are here to offer our assistance throughout your PPC journey. Keywords, budget, testing, we’ve got lots of great ideas to boost your chances of success, and we are always happy to share them.