Latest posts


Google's SGE could reshape the digital searching as we know it. Find out how this will impact your website, SEO and digital marketing.


Generating website traffic is crucial for any online business, and there are numerous strategies you can use to increase your website traffic. Find out what they are here.


Generating leads is critical for every business, yet the challenge lies in identifying which are the most valuable and worthy of attention. Read our guide to prioritising leads here.


Check if your website is optimised to rank on search engines with this guide!


We've all heard the phrase 'it's who you know, not what you know', so read our guide on making the most of your connections.


Customer retention can have a direct impact on profits. Don't let customers slip through your fingers.


As digital marketing strategies dominate the conversation, the art of telesales remains a formidable force. They are the offering for a unique blend of personalisation and real-time engagement.


Their collaboration is like a well-organised symphony in the dynamic world of marketing and telesales. These two roles are crucial in creating a strong customer connection and boosting business success.


In 2024, with intense competition, marketers must adapt to new trends and technologies for effective lead generation.


Businesses striving to generate telesales leads must adhere to GDPR guidelines to help achieve this ethically.


In the dynamic world of marketing, maintaining a competitive edge is paramount for achieving success.


In the dynamic world of digital marketing, two powerful strategies reign supreme: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising.


In the fast-paced world of digital marketing, the landscape of Search Engine Optimisation (SEO) is constantly evolving.


In the intricate tango between consumers and businesses, delving into the motivations steering purchasing decisions emerges as a cornerstone.


In the current digital landscape, trust is the linchpin of consumer decision-making.


Video marketing has risen quickly in popularity. Here's why and how you should get involved.


Personalising your marketing efforts might have that extra little touch that your target audience is looking for.


Data-driven marketing is really important in making strategic decisions. KPIs are the backbone of this. This blog highlights all the important KPIs a marketing team should track.


Dear reader, storytelling can be a transformative approach in your marketing. It can create meaningful relationships with your customers, and make your brand into something they relate to, in turn improving conversions. The end!


Artificial Intelligence (AI) is able to aid and enhance workflows. Read about it's impact, capabilities and best practices for using AI.


How well do you know your competition? Not just who they are but how they operate, what works for them and what doesn’t?


Keeping up to date with the latest marketing trends and consumer behaviours are arguably the two most important factors to maintain your competitiveness...


When a client comes to our offices and says, “Build my brand!” we begin a process that is about so much more than just designing a fancy logo.


Social media marketing has taken off within the last decade with the rise of online platforms to market your brand.


What’s so complicated about creating content for conversion, we hear you ask. After all, isn’t it just a case of making sure your product descriptions are accurate?


As consumers, most of us only buy products if we trust the company sourcing them, right? Video marketing is a key component.


It can be hard to keep your followers engaged with everything you post on social media. However, using social media is essential for any company.


Love it or loathe it on a personal level, Facebook can be a hugely powerful thing to have in your business marketing toolbox.


When a company is mentioned to you, isn’t searching their website the first thing you do? What do you think of the business if their website is poor?


Any brand or business that fails to thoroughly research their competitors is, to some degree, trying to compete whilst blindfolded.


As a small business owner, reaching more customers online is probably high on your wish list.


The purpose of a press release is to share news relating to your brand.


If you heard the term ‘Influencer Marketing’ 20 years ago, the chances are you wouldn’t know what it meant.


One of the consistent questions we get (and often the sticking point for businesses wanting to explore ‘marketing’), is ‘what is brand and can you...


As is the case each year, by the 1st November, we are well in the throes of developing marketing plans for Christmas


Most people would have to cast their mind back a long time before they remembered the last person they met who didn’t own a smartphone.


As an agency, we are often posed with the question ‘why should I choose an agency overrecruiting a marketing person in-house’?


There are thousands of stereotypes and misconceptions in the world of marketing, so it’s essential to identify the myths out there and the truths behind...


Here at Greyhive, all our client’s content from Press Releases, Blogs, Newsletters, Case Studies and more is monitored by our Content Creator!


The final quarter of the year is home to some of the most notable events of the year so it is often a busy time, particularly for B2C businesses, but...


SEMrush and Screaming Frog are just two of the SEO audit tools we use to ensure our clients' sites have top-notch SEO, but which is best?


Digital PR has many similarities to traditional PR; both are about creating a buzz around your brand and getting it seen and talked about by the people.


We underestimate how huge the internet actually is. The likelihood is that any content you’ve ever published is out there in one form or another.


Blog writing is something that is often misunderstood. Yes, it’s a way to engage with your audience regularly, but it is also useful for SEO.


It’s often said that a company’s website is its shop window. Here at Greyhive, we agree and believe that the website homepage is the doorway.


Rebranding a company can seem like a fresh, fun new start – and it is fun you’re right! However, the fun parts can just take up a small portion.


There are some who would have us believe that email is dying and therefore email marketing has reached a point of demise too, but this simply isn’t true.


Small-medium size businesses will eventually find themselves at a point in their development where they now stand at a crossroad