The purpose of a press release is to share news relating to your brand.
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The purpose of a press release is to share news relating to your brand. A good press release gives the reader key details of what has happened (or, excitingly, is about to happen) in a journalistic style and can have huge benefits, not only in the press but from a digital marketing point of view. If you are wondering how to write a press release, read on...
Differentiating your business from others and making yours stand out in a busy marketplace is something we always encourage in all of our PR and communications at Greyhive. However, when it comes to press releases, there is an expectation that the format will be pretty standard in order to gain the coverage you desire. Generally, a press release should be written in the following format:
A press release is unique within the realms of communication, different from any other form of content writing. Here’s what we’ve learned in our years of experience as a PR agency:
We appreciate that a press release is often considered to be one of the less glamorous tasks you – or your marketing agency – will undertake, but their power should not be underestimated. They can lead to many more exciting opportunities, especially when it initiates a relationship with a valuable contact within one of your key media targets.
Our best advice is to take the time and afford the effort to create a powerful piece of content – or, of course, enlist the help of a specialist content writer within an experienced communications agency to do it on your behalf. After all, you’re just one call or click away from a dedicated team who know all there is to know about getting the best results from your PR efforts.