Marketing Agency vs. In-house

As an agency, we are often posed with the question ‘why should I choose an agency overrecruiting a marketing person in-house’?

Marketing Agency vs. In-house

New mobile apps to keep an eye on

Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.

  1. Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
  2. Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
  3. Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

What new social media mobile apps are available in 2022?

At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.

Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

Use new social media apps as marketing funnels

Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.

  • Eget velit tristique magna convallis orci pellentesque amet non aenean diam
  • Duis vitae a cras morbi  volutpat et nunc at accumsan ullamcorper enim
  • Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
  • Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone

Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas  dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.

Try out Twitter Spaces or Clubhouse on iPhone

Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.

As an agency, we are often posed with the question ‘why should I choose an agency overrecruiting a marketing person in-house’? So we thought we’d have a go at the positives and negatives of both (and try to make it as unbiased as possible!).

Here, we focus on 3 key areas.  Cost, Skillset, and Adaptability …

The Definition

Agency: An agency is external resource to support your marketing requirements in line with your goals.  This can (should) include everything from strategy through to achieving results from the monthly output.

In-house: Investing in recruiting marketing employees.


We’ll firstly address the cost.  Many believe that you could ‘recruit a full time position for what we pay an agency to deliver 3 or 4 days a month’.  This is true in some respects and not so in others.

For microbusinesses, this will be the case and often it would be more worthwhile recruiting for these type of businesses (or using a freelancer) than investing in an agency.  The reason for this is because at this stage of their business, they need an all round marketer to administer the admin of marketing tasks rather than somebody with years of experience and a strategic mind.

For small to medium and large businesses, the use of an agency should be cost effective and a saving to the business.  If a business were to recruit all of the skillsets that an agency offers, it would be a huge investment.

It’s also worth considering that agencies pay for all their own tools, software, management systems (for tasks such as social media scheduling), on-going training etc.


When recruiting in-house, you’re typically looking for an ‘all round marketer’.  Somebody who understands the principles and foundations of marketing and how to manage such tasks. We believe it is worth finding somebody with a creative mind (it is a mythical fact that all marketers are creative!). We also suggest that you find somebody who is excellent at planning and organising as they’ll be lots of tasks to juggle - but find the right person and it could be a match made in heaven for your brand. 

When appointing an agency, what you can (and should) expect is to be working with experienced professionals. You won’t just be investing in an ‘all round marketer’, you’ll be investing in a Marketing Director who can guide you on the best strategy to achieve your goals, a trained content writer to write anything from website copy to blogs and press releases, social media guru’s, digital experts etc (you get the drift!).

Another positive when using an agency is that you can expect them to stay up to  date with the ever evolution of ‘marketing’.


Of course, when you have a marketing person in-house, living and breathing your brand on a day to day basis, you should absolutely expect them to be adaptable and deal with ‘change’ well (‘change’ is a common occurrence in small businesses and can happen several times a year).  The employer can expect to have the responsibility of communicating and articulating the change well, and deliver an excellent brief in what should happen next.

When using an agency, they should be very used to dealing with a change of circumstance and adapting the plan accordingly (adapting marketing plans is what they’re trained to do).  They should also be asking all the questions to understand the change and suggesting the strategy for the next step forward.


There are many pro’s and con’s with both.  It will come down to the needs of your business and what’s affordable.  If you are a micro business or can afford to recruit a whole department of skills, then perhaps an in-house person/team would be the best fit.  But for those who sit outside of this, there are great reasons to partner with (the right) agency.