Web design - How to build the perfect homepage
It’s often said that a company’s website is its shop window. Here at Greyhive, we agree and believe that the website homepage is the doorway.
New mobile apps to keep an eye on
Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.
- Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
- Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
- Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis
What new social media mobile apps are available in 2022?
At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.
Use new social media apps as marketing funnels
Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.
- Eget velit tristique magna convallis orci pellentesque amet non aenean diam
- Duis vitae a cras morbi volutpat et nunc at accumsan ullamcorper enim
- Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
- Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone
Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.
Try out Twitter Spaces or Clubhouse on iPhone
Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.
It’s often said that a company’s website is its shop window. Here at Greyhive, we agree and believe that the website homepage is the doorway through which customers will enter your shop. Its appearance, structure and functionality will determine what they do once you have brought them to the threshold.
A marketing opportunity not to be missed
We’ve all become accustomed to websites; just about every business has one after all.
To some businesses they are looked upon as a necessary evil, something that’s just expected, but we truly believe that a well-designed website with a strong homepage is one of the best marketing opportunities. A great website says so much about you, and, as it is digital, it can evolve as your offering develops, staying fresh and current, adapting to trends and market changes.
The role of your homepage
The best website homepage will welcome your potential new customers, draw them in, raise their awareness about you and your products and present your need-fulfilling proposition. As per ‘Marketing for Beginners 101’, it will answer the “So what?”’ and “What does that mean for me?” questions and help convert prospects to customers. It will build trust, confidence and interest.
It’s your story
Like every good story, your website homepage should have a beginning, a middle and an end. Each section has its own part to play in your audience’s journey and must account for the fact that the starting point of every reader will not necessarily be the same.
Our guide to homepage success
The following guidance is exactly that – guidance.
Whilst some providers might speak about website templates, we firmly believe (rather than just say) that each company should tailor their website to what they want to present and the target market it wants to impress (and sell to).
A good web developer within a quality digital agency will understand the turn-ons and turn-offs within your specific industry and modify the content accordingly.
Here’s what our expert web developers suggest the three main sections of your website homepage should do: -
1. The Beginning
- Introduce your brand, product or service
- Establish credibility
- Recognise the audience’s pain points
- Confirm that you can offer a solution
Sadly, this top section has a lot to do as it may be the only part that some of your audience reads. Probably the hardest working part of the entire page, this section has to build trust in you, inspire confidence that you are the right choice and create enough interest for the reader to want to go further.
2. The Middle
- Provide information
- Introduce features and benefits
- Hold the reader’s attention
- Encourage positive engagement
This is a transitional stage in the journey, taking your reader from their new awareness about your offering to actually seeing you as something they need/ want/must have (we especially like the latter!).
This section needs to get visual- imagery is great, but video might be even better. Leave potential customers in no doubt how fabulous your offering is and – this bit is of the utmost importance – how their lives will be transformed when it satisfies a pressing need.
3. The End
- Provide proof of how amazing you are
- Introduce the community who already trust you
- Offer reassurance of quality
- Remove any remaining doubt or hesitation
Just because a proportion of your audience won’t make it this far down doesn’t mean you can rest and pay less attention to the content here (spoiler: you may have lost up to two thirds by this point!).
The remaining audience members need to know more and are looking for any nuggets of encouragement they can find so it’s time to pull out the big guns - awards, reviews, testimonials, absolutely anything which proves how fabulous you are and how relevant official bodies and satisfied existing clients hold you in high regard.
If you have been featured in any publications or referenced by recognised authorities in your marketplace, then this is the point where you push the bushes to one side and reveal the shining light.
And on the subject of shining lights… If you’re looking for a digital agency that doesn’t believe in templates but does believe in utilising tried and tested formulas that work, give our bright and focused website design team then give us a call.
.jpg)