40% increase in members

"Having worked with Greyhive for several years, I can say that the work they have done for us has always been to the highest standard. They always spend plenty of time fully understanding our ideas and visions to ensure that the outcome is successful."

Kabir Sagoo, Managing Director
Bourton Mill pool areaBourton Mill gym areaBourton Mill outdoor training area
Website | PPC | SEO | Social | CRM

Background

Bourton Mill Health & Wellness Centre were health and wellness centre (gym, pool, spa) based in Buckingham. We had worked with the owners of this company on other brands and they asked us to review and support this brand as even though they had a strong membership base, they felt their marketing was outdated and they were struggling to attract a more diverse demographic from the local population.

We rebranded Bourton Mill with a fresh, contemporary look and feel, and developed a new website with new imagery and video to make their product more appealing.

Following this phase 1, we then created a CRM for them to ensure they could have regular contact with their existing clients and upsell them to premium memberships as well as upsell ad hoc products such as spa facilities.

We managed their social media with a strategic view that they needed to grow their following and ensure maximum exposure to the town of Buckingham at all times which was achieved and reported on monthly.

Over these years of management the membership and revenue base grew and they expanded the facility to accommodate a larger membership base by opening an outdoor training area.

54%
increase in website traffic
34%
increase in social engagement
4
year service
Performance statistics are based on the last 12 months of trading.

Onward and Upward

Following COVID, there was a huge demand for health and wellness, and due to the financial success of the business, the owners were propositioned and sold Bourton Mill Health & Wellness Centre in 2023. We still hold a strong and personal relationship with the Owners and continue to work with them on other projects.